What a business website actually has to do
A website is not a brochure. Here is the short list of jobs it has to do before design decisions matter.
Most business websites fail for reasons that have nothing to do with how they look.
1. Answer the first question in five seconds. Visitors arrive with one question: does this company do what I need, in the place I need it? If the headline does not answer it, the rest of the page goes unread.
2. Make the next step obvious. A phone number, a WhatsApp button or a short form. One clear action per screen beats five competing ones.
3. Load fast on a phone. Most visitors will see your site on a mobile connection. A slow first screen loses them before your design is ever appreciated.
4. Work in both languages properly. Arabic is not a translation layer on top of an English layout. Line length, alignment and typography all need to be designed for it.
- Be maintainable. If updating a price requires a developer, the site will be out of date within a month.
Design matters. But it matters after these five things are true.